When you want to take your business on the Internet and start an online store, the concept is simple and straightforward. Nowadays, Internet ecommerce is very popular and according to an annual survey by analytics firm comScore and UPS released in 2016, “Internet shoppers now make 51% of their purchases online, compared to 48% in 2015 and 47% in 2014.”
Generally, when you want to start an online store you must carry out some research to find out your possible competitors. When you have a business plan in your mind, it is very important to search for the type of products people are selling in your category of products. If you do not have a business plan or don't know which products to sell, Salehoo makes it very easy to start an online store by narrowing down what products to sell, and finding trustworthy and reliable suppliers at wholesale prices.
However, when you focus on a range of products you will like to sell, think “niche”. A niche consists of a small group of products that will help you to meet the needs of a group of people. Also, make sure that your store does not have a “Wal-mart” approach where there is a little bit of everything for everyone. Ecommerce is about small categories of interest. You will be successful when you target a specific and small group of people.
The best way to search for a niche is identifying your own personal interests. Therefore, selling to a niche that you are familiar with will help you to know the products that people are willing to buy. You can also sell to your potential customers based on your own experience.
Many start an online store with home-made products. For instances, handmade baby clothes and cloth diapers. Others have found success by turning their passion for drawing into profitable businesses. Perhaps offer some common handmade products such as candles, gift baskets and body products. If you do not make your own products this does not mean that you can’t have an online store.
Whether your products are handmade or bought, there are many ways to start an online store. This usually depends on how you can design your website to attract potential buyers. Platforms such as Etsy, Silkfair, Yessy provide store websites that are easy to set up and require no coding skills. Some will charge you about $20 to $100 monthly for the storefront services. Many find success with eBay stores and use services such as Salehoo to find dropship suppliers with wholesale prices. SaleHoo has helped thousands of people start and grow their online business.
Before you select your store hosting, make sure you check out all the available options. iPage, for example, offers web hosting from $0.99/month and tools to start an online store in minutes. The quality of your web hosting will depend on the quality of your Internet business so the last thing you'll need is your website going down due to an unreliable hosting provider.
Once you have a place to host your ecommerce store, you will need to drive a lot of traffic. The best way to drive traffic is through banner exchange with other vendors. This type of Internet marketing is the best approach to introduce your products to your potential customers. You can use pay-per-click to advertise your products and also improve your website's ranking.
In addition, make sure your website is easy to navigate to allow your customers easy and straightforward access to their desired products, simple ordering techniques and good customer service. Even though most of your products are displayed online, you will need a business phone line and include that number on your website. This way your customers will feel comfortable and confident to purchase from your store because in case problems arise with the order, they can easily get in touch with you.
In conclusion, following these steps will help you easily start an online store and achieve success, regardless of what type of ecommerce store you choose to open.